Here are two interesting and very different perspectives in regards to recruitment and social media: one from a social media perspective (Beyond Offers) via Chris Brogan and another from a legal/HR perspective (What’s Worrying Recruiters about Social Media) via an ERE podcast.
Great post by Giovannie Rodriguez at New Generation Latino Consortium (NGLC) regarding multiple communication streams and social media. It seems social media has changed the way we should think about “reaching” groups or demographics. More importantly, the words or terms we use in this respect have also changed – from mainstream to multicultural – from melting pot to ethnic identity.
But therein lies the opportunity for Latinos or any other group vying for power on the new social web. We are living in a time where the mainstream has been supplanted by multiple streams, the metaphor of choice, by the way, of social networking companies that trade in conversation. The dream for Latinos may no longer be the crossover dream– i.e., the dream of entering the mainstream — but instead to create the dream stream, the one that everyone is watching, the one that most contributes to other streams, even the ones that pass for mainstream today.
These paradigm shifts have significant implications to communicating with Latinos, particularly in a work environment. How can an organization assure its message is reaching the intended internal audience, but more importantly, if it is – is it making sense?
My buddies over at Bixal share this great overview of the Center for American Progress’ (CAP) new Spanish language advocacy website supporting Latino Community efforts. Bixal’s blog post provides an excellent interview with Raúl Arce-Contreras, CAP’s Press Assistant for Ethnic Media. Even more interesting is how CAP approached the creation of this new website – not by translating current content – but by developing a website targeting Latino efforts and interests – lessons for organizations as well.
…Instead we intend to portray the content in CAP en Español in way that demonstrates how a particular issue or set of issues are important for the Latino community and communities of color. This is easier to do for some issues than it is for others.
Great article via USA Today regarding a new sort of digital divide – computer vs. mobile internet. What’s more interesting is the articles view about what minorities (mainly Latinos and African Americans) are doing and NOT doing with mobile technology. Engaging.
Yet mobile Internet access may not be the great equalizer. Aaron Smith, a Pew senior research specialist, says there are obvious limitations on what you can do on a mobile device — updating a resume being the classic example. Research has shown that people with an actual connection at home, the ability to go online on a computer at home, are more engaged in a lot of different things that people who rely on access from work, a friend’s house, or a phone,” Smith says
Joe’s book should be part of your “reaching Latinos online” reference library since it covers many of the important topics necessary to do so. The book is relevant to a variety of audiences including organizations that are looking for practical and effective strategies to reach Latino college students online. It’s filled with an assortment of excellent case studies from research and professional experts in a number of industries. I think you’ll find it an excellent resource.
LATISM (Latinos in Social Media) sponsored a great discussion via Twitter on Hispanic Leadership. I adjusted my “Live Blogging” feature via CoverItLive to cut down on the repetitive tweets and focus on the key themes as the discussion progresses. I’ve also added my thoughts and observations. Enjoy!
A blog post over at recruiting blogs asks if you can have “Social Media & Recruit a Diverse Workforce?” A great topic and question (the post is great as well). I’ve linked to several studies that show the increasing number of Latinos getting online (via the internet and mobile technology). For employers interested in reaching a diverse workforce, social media should be an obvious resource – but not the only one.
A steady stream of tweets from the NACE 2010 Conference in Orlando kept me busy all day! Once again #NACE10 attendees shared valuable information — 140 characters at a time! Thanks again to all the tweepers keeping us “non-attendees” informed about the conference — much appreciated! Here are my takeaways as well as some tweets I captured from Day 3! You can check out Lessons from NACE 2010 Part 1 here. Enjoy!
Employer branding/recruiting processes. A big focus during day three was the importance of communication during and after the on-campus recruitment process. Keeping students informed during and after the recruitment process was seen as essential. Open lines of communication with career centers before and after the recruitment process was also encouraged. Some notable tweets: Read more…