Based on the feedback I got from these posts, I’ve reposted a few blog entries from earlier months. My blogging will be sporadic for a few days while I have some follow up surgery this week (check out the video). See you soon.
Incorporating Culture into Your College Recruiting: Some thoughts on how employers can incorporate concepts of culture into their recruiting efforts. Here and here.
– > For Career Centers
Making College Relevant: Some thoughts on the worth of a college education despite some of the news out there advocating it’s not really worth it. Some thoughts about what employers want in recent grads too.
Lessons from the Hummer: What can college recruiting learn about change? I use the fall of the GM Hummer as an example.
Last week, after failing to find a buyer for the brand, General Motors announced that it was officially dropping the Hummer. And while many of you, like me, probably wondered why it took so long to make this decision, consider that at one time GM offered people that purchased Hummers and other oil guzzling cars, gas cards to help subsidize (or better yet, justify) the use of these mammoth vehicles. I’m sure future case studies will analyze and dissect the history of the Hummer – but what lessons can we draw from this story as it relates to college recruiting? When you consider how the current economic environment has already impacted college recruiting, one can draw similarities between the challenges of the auto industry and college recruiting. Particularly as it relates to the era AFTER the storm.
Take for instance the example of the Hummer’s architect – GM. As it entered bankruptcy, the organization said it would become a lean and smaller company; that it would conduct business differently. Indeed, GM has discarded many of its brands and attempted to whittle down its bureaucratic and traditional structure and replace it with something more focused and nimble. Instead of creating new vehicles using the same tired marketing approach, GM has pledged to pay more attention and be responsive to its consumers. While the jury is still out on whether or not this approach will work, there is certainly some merit in their attempt to improve. So what lessons can college recruiting draw from GM’s ordeal? How will the industry (college recruiting) need to change in lieu of economic events? Here are some thoughts: Read more…