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I still consider myself a novice (more like a zygote) when it comes to building an online presence via my blog, especially if it concerns knowing the right “jargon” regarding blogging and other social media tools. One term I finally figured out was “Google juice.” What the hell is “google juice” I wondered, and more importantly, regardless of not knowing what it means, how do I get some of it?! I figured anything associated with “Google” and “juice” had to be good for me and my website. I was right. In essence, Google juice is the value Google gives to your website for having a link from a very good site. As the worth increases for each link, you pick up improved search rankings (SEO) – hence the word “Google juice.” Check.

In my relentless quest for understanding terms like Google juice and other cool lingo, I got to thinking about what “lingo” is important to employers recruiting on campus. What came to mind were terms like: branding, relationships, planning, events, outreach, sourcing, scheduling, promoting, interviewing, screening, coordinating, traveling, tracking, communicating, researching, collecting, arranging, compiling, and handling. I’m sure there’s more I could’ve come up with – but you get my point. College recruitment doesn’t have a phrase like “Google juice” – terminology in this industry, let’s face it, is rather boring. So what’s your “Google juice” going to be? And more importantly, how can you as an employer apply the same principles Google juice commands on the internet? What tools, resources, and links are you going to use to improve your value and improve your ranking on the campuses you visit?